Pantone has announced “Radiant Orchid” is the color of the year for 2014, succeeding 2013′s color Emerald.
Leatrice Eiseman, executive director of the Pantone Color Institute, said in a statement that the color of 2014 is “an invitation to innovation” that “encourages expanded creativity and originality.”
She also notes that designers like Max Mara, Marc Jacobs, Salvatore Ferragamo, Ermengildo Zegnahave have been incorporating orchid hues into their collections in the past year, the AP reports.
And if you ask yourself how is that Pantone officials picked “radiant orchid” as "Color of the year" ?, well that was based on extensive interviews with industrial and fashion designers worldwide about what color they plan to use in upcoming seasons as well as sales of “color swatches,” according to the Wall Street Journal.
So if there was ever a perfect time to buy orchids or sport the color, it is today.